Irradiation to Improve Meat Safety

Table of Contents

Irradiation to Improve Meat Safety

What do consumers really think?

What do Consumers Think?

American Meat Institute

Consumer survey

Consumer Preceptions of Meat Irradiation

Objectives

Survey methods

Respondent Profile

Education level of respondents

Income level of respondents

Ethnicity

Grocery Shopper Concerns

Food-Related RisksRanked seriouness of food-related risks1=least serious 5=most serious

How Safe is Food?How comfortable are you that the food you buy is safe?1=Not Comfortable at all 5=Very Comfortable

Bacterial Contamination in MeatConcern that the following have bacterial Contamination1=Not at all Concerned 5=Very Concerned

Source of Meat ContaminationWhere do you think the source of meat contamination occurs?

Are You Familiar with Meat Irradiation?

INCOMEAre you familiar with Meat Irradiation?

How do you feel about meat irradiation being used to eliminate bacteria in meat?1=Not at all Comfortable 5=Very Comfortable

How likely are you to buy irradiated meat?1=Very Unlikely 4=Very Likely

How likely are you to pay MORE for Irradiated Meat?1=Very Unlikely 4=Very Likely

Pay More for Irradiated Meat?1=Very Unlikely 4=Very Unlikely

Sources consumers trust for information on Meat Irradiation

Will they buy it??

Consumer education is important

Any Questions?

PPT Slide

Public Concerns??

Why get involved?

Are Consumer Concerns Warranted?

Percent Willing to Pay More for Irradiated Meat

Grocery Shoppershow often do you grocery shop each week?

Email: cnc3@psu.edu

Home Page: Http://foodsafety.cas.psu.edu

Other information:
This is a copy of the slide set developed for the In-service meeting. A more formal presentation of this slide set may be available in the future. Thank you.

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